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The delivery of goods to the customer in the most reliable transit period (and preferably the shortest) possible. 'Reliable' alludes to a certain guaranteed transit time for packages to reach customers or the response that organisations need in the event of any exceptions.
The reverse flow of acknowledged, signed delivery records without which, in many cases, recovery of bills are virtually impossible. Especially so in the case of companies placing multi-location orders that could cover hundreds of cities. The task for the supplier is staggering - plan logistics for deliveries to all these locations, and hope for 100% of the delivery records to be returned before bills can be submitted to the customer. In most IT companies, the role of 'logistics' or 'fulfillment' is key.